The magic of Heineken
‘The Magic of Heineken’ tells a unique Corporate History. The star of this book is Heineken. Since its foundation in Amsterdam in 1864, the brewery has grown to become a worldwide group of companies, and Heineken pilsner has become an international brand.
Personality: interviews with key people
For the story behind this worldwide group of companies, we conducted six long and personal interviews with Freddie Heineken. He was exceptionally committed to the creation of this book and devoted plenty of time to cooperating closely with us. Other key figures within the company – including members of the Executive Board – also contributed to the story by allowing themselves to be interviewed.
“Really you should be thanking me for all the hours I devoted to ‘The Magic of Heineken’. But in this regard I’d also like to thank you for your boundless dedication and enthusiasm throughout the process from idea to book!”
Dr. A.H. Heineken, former Chairman of the Board, Heineken
Perfection
The entire process was organized by Storytelling Company. A combination of project management and design management resulted in a substantial book totalling 448 pages. Printed in full colour on heavy-duty paper. The types of paper vary between matte and gloss, particularly to emphasize the company story. ‘The Magic of Heineken’ was issued in Dutch and English in a substantial edition.
Communication: The Heineken brand
Images can strip down a story to its bare essentials. We rendered milestones from Heineken’s history in photo stories and visual sequences. Botticelli’s Venus and a surfer in frothing water evoke the feeling that Heineken is more than just a glass of beer. It is an international brand, a lifestyle. Just flicking through the pages the story unfolds before our very eyes.
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