COKD Child care – Growth!

The organization’s most valuable asset

COKD aims to be the obvious choice of discussion partner for child, parent and authorities.
The organization has succeeded in this regard, and in recent years has experienced rapid growth. Now the thing to do is to make all employees aware of the successes that have been achieved.

In the communication concept ‘Growth’, the organization’s 4 core values – personal, reliable, energetic and contemporary – have been merged with the 4 elements – water, earth, fire and air. Together the core values describe the organization’s most valuable asset – the COKD staff.

Event: “The Story Starts This Evening”

The communication concept behind ‘Growth’ lends form and direction to COKD’s story. This event is the important first step. During the storytelling event the core values are brought to life using documentaries, dance and presentations. Employee reactions are enthusiastic: they are proud of each other and of their work.

Documentary: “A Day Full of Surprises”

Looking at it from inside, it is difficult to see how good an organization really is at any given time. For that reason, a mirror was held up to all employees in “A Day Full of Surprises”. This documentary demonstrates their pure passion for children. A characteristic of which they can rightly be proud.